ReklabTry the demo

The Story

How Reklab came to be — in six phases.

From a FigJam brainstorm in September to a tested prototype in November: this is how six KTH students turned conversations with marketers into Reklab, as part of DH2655 Cooperative IT-design.

  1. 018–16 Sep 2026

    Ideation and concept selection

    Six backgrounds — HCI, design, computer science, machine learning and business — met in FigJam. We weighed an anti-scalping system, a sports platform, student housing and a campaign tool for marketers, and voted for advertising.

    Our own work was already scattered across FigJam, WhatsApp, Drive and Notion — the exact fragmentation we wanted to fix.

  2. 0221–24 Sep 2026

    Planning the pre-study

    Five research questions, a shared interview guide and nine problem hypotheses. A Scopus search returned 100 records; we reviewed the 15 most relevant, and built a first exploratory prototype.

    Recurring themes: unclear responsibilities, reports clients can't interpret, and trust.

  3. 0329 Sep–11 Oct 2026

    Talking to the field

    We reached out to around 36 professionals and organisations, completed four interviews, mapped about 20 competitors and studied what the ad platforms technically allow.

    Clients need interpretation, not raw metrics — and numbers need targets and comparisons.

  4. 047–12 Oct 2026

    Reformulating the problem

    Supervision challenged our broad dashboard. Each of us wrote a problem definition alone before comparing, and we narrowed Reklab to a workspace beside the ad platforms.

    Do one thing extremely well: access, understandable reporting and approvals.

  5. 0513–27 Oct 2026

    Prototype iteration and testing

    After a pilot test, six participants ran task-based evaluations — three as agencies, three as clients — creating ads, approving creatives, reading reports and checking invoices.

    “Clear what the client can see” scored 1.7 out of 5 — our biggest lesson.

  6. Final Reklab prototype: Stop chasing clients
    0628 Oct–11 Nov 2026

    Consolidation and documentation

    We turned the feedback into visibility labels, clearer buttons and confirmations, then wrote the final report and prepared this web page and the demo.

    The Reklab you can try today is the result.

Who we are

Six students at KTH Royal Institute of Technology.

  • ESEmilia Sandström
  • NSNoor Salama
  • JHJohanna Hjertberg
  • CMChristopher Massi
  • AWAnton Wennmark
  • SRSina Rajaeeian

Want the full picture?

Click through our final presentation, or read the report for our research, interviews, evaluation results and roadmap.

Try the demo